We were recently approached by one of our long term ecommerce clients who’s ecommerce site (with thousands of products) had experienced significant growth over the past year. Their website traffic levels were up… and as a result of the increased traffic it was causing a corresponding increased server load, which resulted in slower load times. Most website and hosting companies would have recommended they move to a larger and more expensive & powerful hosting plan, possibly costing them hundreds of dollars more a month.
We’ve found that just increasing the hosting plan is often like using a sledge hammer to pound a nail. It can often be overkill. We took a strategic and practical approach and examined
In under 2 hours of work, we were able to re-optimize the site for speed and reduced the average load times of 5.2 seconds down to only 1.97 seconds! A 62% improvement in load times!
Some of the tested load times were even faster!