EDITOR’S NOTE: A good blog can drive new traffic and customers to your business. But to be a good blog, you must have a good blog content strategy. First, you need to define your goals and mission. This should be the driver behind everything that you do in your business and all of the content you create. Before you start creating blog content, you need to do thorough research to figure out what your target audience’s problems are and what language you should be using in order to reach them. Build out a content plan using the topics and keywords you found in your research. Track your results over time to see what’s working, what’s not, and adjust accordingly. If you have any questions or need help creating an effective blog content strategy, reach out to us at The BBS Agency and we’d love to help you out!
- Drive traffic to your business.
- Increase awareness of your brand and products.
- Bring new customers your way.
- Educate and nurture your customers and prospects.
- Help you become a thought leader in your niche.
We say “can” because you first need a bulletproof blog content strategy for your blog to tick all of these boxes.
And that’s what we’re going to talk about today.
Here’s what we’ll cover:
- What is a blog content strategy?
- Why do you need a blog content strategy?
- How to create a blog content strategy
A blog content strategy is a vision and a plan that you have for your blog. Much like a business strategy, a blog strategy will point your blog in the right direction and guide you toward what you want to achieve with your blog content.
Your blog content strategy should be aligned with your business goals and your overall content strategy. Your business goals should be the main driver of your content.
For a better idea of where your blog strategy sits in the big picture, here’s a simple diagram:
Photo: Ahrefs
There are more than seven million blog posts published every single day. In our study, we found that the majority (90.63%) of all web pages get no monthly organic traffic. At all.
Without a clear strategy, you might end up creating blog content for the sake of creating it—without it getting any traffic and doing any good for the growth of your business.
A solid blog strategy will help you be in the 9.37%.
Now, let’s get to creating one.
Here’s a step-by-step guide for building a blog strategy that will help you get more traffic to your business and bring new customers your way.
- Define your “why”
- Research your competitors
- Do thorough keyword research
- Build a content plan
- Create your blog’s identity
- Track your success
1. Define your “why”
Forget the metrics for a moment and think of the big picture. What is the purpose of your blog? Why should your blog exist? Your answers to these questions form the essence of your blog content strategy, so try to put it into one sentence and let it guide all your blog efforts.
At Slido, for instance, our overarching goal is to become the #1 resource for those who want to run better meetings.
If you’re struggling to find your blog’s purpose, this simple “help-to-by” framework (inspired by the “get-to-by” model from advertising) may help you. Just fill in the gaps.
The purpose of my blog is to help [audience with a specific problem or JTBD] to [the desired outcome] by [the means].
2. Research your competitors
3. Do thorough keyword research
Photo: Ahrefs
4. Build a content plan
Photo: Ahrefs
5. Create your blog’s identity
Photo: Ahrefs
6. Track your success
Photo: Ahrefs
