How Apple Is Using Interactive Content In The iPhone 14 Launch Campaign


By The BBS Agency
October 7, 2022
Whether you love or hate Apple, you can’t deny that they have kept their success by keeping up with both technology and marketing trends. In their most recent launch for the iPhone 14, they hosted an event in California based around interactive content, which allowed them to increase awareness, attract engagement, and generate more conversions than they would without interactive content. During this event they not only showed customers the features of this new iPhone, but they allowed the customers to experience it for themselves using a variety of videos, infographics, demos, case studies, and other resources. Apple’s marketing campaigns are beautiful, and using interactive experiences makes it even more valuable. They are able to show all the features that their devices boast and create a narrative that engages the user and makes them want to buy the product. If you have any questions about how to use interactive content in your business, reach out to us at Prebuilt Sites or The BBS Agency. We’d love to help you out!
Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. The company has always expressed itself with beautiful Marketing campaigns, not only by the messaging, colors and images, but with the whole offline and online experience.
Last September 7th, the California Based company hosted a big event to announce its brand new iPhone 14 models, the Apple Watch 8, the second generation of the Airpods Pro and other products.
To increase awareness and boost user experience, Apple launched an entire online interactive experience for each new device. You may know that interactive content is one of the most recent content formats and delivers amazing results by generating more engagement, making information more accessible and increasing the chances of conversions, so let’s see how Apple is doing it.