Knowing the different types of SEO can help you focus on each one independently, understand them better, and improve your long term SEO strategy. This helpful guide by Seer Interactive breaks down the different types of SEO and also provides resources to help you improve each one. On-page SEO and technical SEO refer to SEO that you can control on your website, while off-page SEO is more about your brand’s trust and authority through linkbuilding. Local and international SEO refer to the location of the audience you are looking to target. Keep reading to learn more about the different types of SEO and how to optimize each one. If you have any questions about your SEO strategy or want us to handle it for you, reach out to us at Prebuilt Sites or The BBS Agency. We’d love to help you out!
A Guide to Different Types of SEO
SEO, or search engine optimization, is all about helping your site show up better in search results. There are different types of SEO, each with a specific focus, and learning about them all can help you create a balanced SEO strategy for your business. Here’s a quick guide to five key types of SEO, with tips to help you get started.
The Main Types of SEO
Here are the five main types of SEO to know:
- On-Page SEO
- Off-Page SEO
- Local SEO
- International SEO
- Technical SEO
1. On-Page SEO
On-page SEO focuses on everything you can control directly on your website. This includes optimizing keywords, creating quality content, and setting up page elements like titles, headings, and images.
On-Page SEO Tips:
- Use relevant keywords in your titles and content.
- Create high-quality, helpful content that answers common questions.
- Organize content with header tags and optimize images with alt text.
- Include a clear Call to Action (CTA) to guide readers.
2. Off-Page SEO
Off-page SEO is everything you do outside of your site to boost its credibility and authority. The main focus here is building links from other trusted websites, which shows search engines that your site is a reliable source.
Off-Page SEO Tips:
- Get backlinks from reputable sites.
- Work with PR to build your brand’s visibility.
- Collaborate with others for guest posts or mentions.
3. Local SEO
Local SEO helps businesses connect with people searching in specific areas. It’s especially important for businesses with physical locations. For example, if someone searches for “coffee shop” in Philadelphia, local SEO helps ensure that they see results in their area.
Local SEO Tips:
- Set up and optimize your Google My Business listing.
- Keep your Name, Address, and Phone Number (NAP) consistent across platforms.
- Use location-specific keywords and content.
4. International SEO
If you serve customers in different countries or languages, international SEO can help you make sure your site is tailored to their needs. This involves structuring your site in a way that helps search engines know which country or language your pages are targeting.
International SEO Tips:
- Use international-friendly URL structures.
- Add hreflang tags to specify language and country.
- Create content in the languages of your target audiences.
5. Technical SEO
Technical SEO focuses on your site’s backend structure and how easily search engines can crawl it. Improving technical aspects of SEO helps make your site easier for search engines to understand and rank.
Technical SEO Tips:
- Improve your site speed and ensure mobile-friendliness.
- Organize your site structure for easy navigation.
- Use structured data to help search engines understand your content.
Building a Well-Rounded SEO Strategy
Each type of SEO has a role in your website’s overall performance, and combining them helps create a strong strategy. Whether you’re focusing on attracting a local audience, going international, or improving technical aspects, understanding these types of SEO will keep you ready for any search challenge.
