What If Every $1 You Spent Came Back as $20
If every dollar you invested reliably returned more than $20 in revenue, you wouldn’t hesitate. You’d scale it. You’d lean into it. And you’d wonder why you didn’t do it sooner. That’s exactly what’s happening right now for one of our e-commerce clients—and it’s a perfect example of what smart digital advertising can do when it’s done right.
The “Magic Well”
Imagine this.
You walk into your backyard every morning and drop a single dollar into a well. Moments later, the well spits out a crisp $20 bill. Every time. No guessing. No hoping. Just a proven return.
What would you do?
You wouldn’t stop at one dollar. You’d back up a truck full of singles and keep feeding the well all day long.
That’s not a fantasy. It’s how effective digital advertising works when campaigns are built, managed, and optimized correctly.
A Real Client. Real Ad Spend. Real Results.
We’re currently working with an e-commerce company based in California. To protect their privacy, we won’t share the niche or the brand name—but we can share the numbers.
Over the last 30 days:
- Monthly ad budget: $5,000
- Platforms used: Google Ads
- Campaign types:
- Performance Max – $3000 / mo budget
- Search = $1000 / mo budget
- Shopping $1000 / mo budget
Total ad spend came in right around their $5,000 monthly budget at $4947.29
The Part That Gets Everyone’s Attention
Their $4900 in ad spend resulted in $117492 in sales
When you do the math, the result is clear:
For every $1 spent on ads, the business generated $23.75 in revenue.
That’s not a projection.
That’s not a case study from five years ago.
That’s a live Google Ads account screenshot taken minutes before recording the video that inspired this post.
Why Scaling Becomes the Smart Move
When Google suggests increasing ad spend, it’s not always noise.
In cases like this, Google’s algorithm is identifying unused opportunity. It sees demand. It sees intent. And it sees room to grow without sacrificing efficiency.
If something consistently returns more than 20x what you put into it, pulling back doesn’t make sense. Scaling does.
That’s exactly what we’re recommending for this client.
Why Digital Advertising Works So Well
Google and Meta didn’t become massive platforms by accident.
They work because:
- Ads are shown to people actively searching or ready to buy
- Targeting improves with data and time
- Budgets can be scaled based on real performance, not guesses
- Results are measurable down to the dollar
When done right, advertising stops being an expense and starts acting like an investment engine.
What This Means for Your Business
If your ads aren’t producing clear, trackable returns, something is off—either in the strategy, the setup, the targeting, or the optimization.
When all of those pieces line up, digital marketing stops feeling risky and starts feeling predictable.
And predictable growth is where real scaling happens.
Want Us to Look at Your Ads? Do you want your own Magic Well?
If you’d like us to review your current advertising—or help you build campaigns that actually generate positive ROAS—we’re happy to take a look.
If your business has a “magic well” waiting to be built, we’ll help you find it—and scale it responsibly.
