Let us be your guide
A Digital Roadmap to online success
We identify what is working, what isn’t working, align your team, understand your customers, understand your technology, and create a clear, actionable Growth Plan to expand your visibility online, to get more leads, and to turn those leads into customers.
THE CHALLENGE
You're struggling to rank higher, attract visitors, and get leads
We will guide you with how to use your your websites, how to rank in search engines, manage your social media, email marketing, and advertising online!
We help to make the complex simple. Our team has been helping companies just like your since 2013 do more online.
- Competitor Analysis
- Target Demographic Research
- SEO Research & Strategy
- Conversion Optimization
THE SOLUTION
A Digital Roadmap & Growth Plan to Guide You
Insanity is the definition of doing the same thing over and over again, and expecting different results. Stop doing the same things you have always done, and expecting different results!
We work with you and your team to find the roadblocks, identify what is working, identify what isn’t working, and then create a plan to remove the bloat, streamline your website and marketing efforts, get better clients, and make more sales.
THE RESULTS
More Leads, More Sales, Less Stress, Happier Team
The Digital Roadmap is a comprehensive growth plan plan tailored to your goals. This plan keeps your initiatives moving forward by clearly identifying what needs to be done, what your team can handle, and where you might need additional help. Whether you choose to implement it with our help or with other partners, you’ll have a clear path to success.
This IS for you if...
- You rely upon your website for sales or leads
- Sales & leads are lacking or have fallen off
- Have greater than $500,000 annual sales
- You are struggling to increase your ranking in Google
- Your website is difficult to use or old
- You are committed to improving things
- You have a high speed internet, a video camera, & microphone
This is NOT a good fit if...
- You are a new business or a start-up
- Do less than $500,000 sales annually
- Do not trust what data and research shows
- You are not committed to improving things
- You are not willing to invest money or time into a solution
WANT TO KNOW MORE
Frequently Asked Questions
What is a Digital Roadmap?
A Digital Roadmap is your blueprint for business success, aligning your vision with actionable plans to achieve your short and long-term objectives. It connects the digital initiatives necessary for growth, detailing how to transform your vision into a strategic plan that mitigates risk and boosts profitability.
Our Digital Roadmap session bridges the gap between high-level strategy and detailed execution. We identify what needs to be done, what your team can tackle, and where you might need additional support.
This comprehensive roadmap keeps your initiatives on track, whether you choose to implement it with our help or with other partners.
There is a one time cost for the Digital Roadmap that is due prior to our meeting.
How do I apply?
Click on any of the “Book a Free 15 Min Call to Apply!” buttons or click this link to book a short 15 minute virtual meeting.
During this short virtual meeting, we learn a bit about your company (and you about us), find out some of your initial challenges, and determine if we are a good fit for each other.
If we can help you, we will move forward. If we are not sure, we will part as friends and we will point you in the right direction.
How much does a Digital Roadmap cost?
A Digital Roadmap session is a one time cost of $1500.
The initial 15 minute virtual meeting is FREE! Apply now!
What does a Digital Roapmap session look like?
If you are local to Fond du Lac, we will either come to your place of business or hold the Digital Roadmap session in our office.
If your are not local, we will hold the Digital Roadmap virtually over our video conferencing service.
The Digital Roadmap session is a Half Day (4 hour session).
We dive deep into understanding your business, your customers, and the journey ahead.
Business Overview
- Vision Discover why your organization exists and the impact you intend to make on the world.
- Mission Define what you aim to achieve in the next 1-3 years.
- Values Identify the beliefs that guide your decision-making process. We look at how things currently reflect your values.
- Target Audience Pinpoint who you serve and understand their needs.
- Products & Services Clarify what you offer and how best to market that to your clients
Marketing & Website Projects Overview
- Overview Get a concise description of current marketing efforts
- Objectives Understand why you are embarking on the improving things now and how success will be measured.
- Deliverables Identify the specific outputs needed to accomplish the project.
- Timelines Set critical check-in and delivery dates.
- Stakeholders Determine who will be involved and their roles.
- Assets Leverage available resources to deliver your project effectively.
Ideal Customer Persona
- Description Outline key demographics of your target customers.
- Communication Preferences Learn the formats they respond to best.
- Influencers Identify individuals or brands they follow.
- Goals Understand their wants and desires.
- Pain Points Discover their problems and frustrations.
- Transformation Show how your products or services can improve their lives.
- Hesitations Address objections that might prevent them from choosing you.
Customer Journey
New and Existing Customers
- Awareness Explore how they first discover you.
- Consideration Analyze their decision-making process.
- Decision Facilitate their purchasing decision.
- Loyalty Cultivating a loyal customer base.
- Touchpoints Identify specific interactions with your brand.
- Actions Encourage meaningful customer actions.
- Emotions Understand and influence their emotional journey.
- Opportunities Find ways to enhance their experience.
Resource Identification
Assess your internal resources and identify where external help might be needed to achieve your project goals.
Strategic Project Plan
We take all the gathered insights and create a comprehensive short & long-term project plan tailored to your company’s needs, ensuring you achieve your goals with clarity and confidence.
Present the Digital Roadmap (2 Weeks Later)
We will schedule a 2nd meeting about 2 weeks after the Digital Roadmap session to present and go through the Digital Roadmap that we create specifically for your company.
This comprehensive roadmap keeps your initiatives on track, whether you choose to implement it with our help or with other partners.
Why do I need/want a Digital Roadmap?
Every good project manager will tell you that planning for a project is the MOST IMPORTANT part of any project. It’s imperative that those working on a project know why they are doing things, how to do them, and what the expected results are.
Planning ahead of time helps to eliminate issues down the road, helps to eliminate confusion, eliminates stress, identifies issues ahead of time, and results in a smoother more cost effect outcome.
Most marketing companies will offer a “1 size fits all” plan without doing their due diligence and actually learning about you, your company, your services/products, or your competition ahead of time.
This often results in poorly executed plans, poor results, and wasted money.
If you have gone through many different freelancers, agencies, or internal staff it is often due to lack of planning and preparation. If no one is following a shared comprehensive plan, you end up with everyone doing their own thing hoping for better results.
Instead of asking you to commit to a long term marketing plan ahead of time, we instead go this route. You get actionable steps, deep insight into your company, and a long term, detailed Digital Roadmap BEFORE any long term commitments.
How many can attend the Digital Roadmap session?
We recommend your marketing leadership attend. Any other internal leadership who work with your digital presence (social media, website, customer service, ecommerce, etc.) would also benefit from attending.
Is the Digital Roadmap session recorded?
If the Digital Roadmap session is held virtually, it will be recorded. A copy of the recording will be provided to you.
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