If you’re a local business owner aiming to improve your social media, SEO, and SEM strategy, this guide on using the BBS Growth Platform is for you. This powerful tool integrates with social media, automating your posts and saving you hours every week. Learn how AI can make your social media marketing seamless and effective.
The Simple Steps
- Login to the BBS Growth Platform dashboard and navigate to the marketing section.
- Select the social planner and click on “New Post.”
- Choose the social media accounts to post to, considering the media type each platform accepts (images, videos, or both).
- TikTok needs videos, and cannot do images
- Google My Business can only to images
- Facebook, LinkedIn, Instagram, etc can all handle images or videos
- Upload the media content (video or image) for the post.
- Use the AI tool to generate a post title, brief description, and keywords/tags.
- Select the writing tone and length variations for the post.
- Review and approve the AI-generated post variations.
- Customize posting options for each platform (e.g., feed, reel, story, comments).
- Decide whether to post immediately or schedule for a future date.
Overview of the BBS Growth Platform Dashboard
The BBS Growth Platform dashboard gives you a high-level overview of essential metrics, including email stats, appointments, and Google Analytics. But one of its most powerful features is its Social Planner, designed to simplify your social media strategy.
How to Simplify Social Media Posting
To create a new post, navigate to the Social Planner and select “New Post.” From there, choose which social media accounts to target. Many platforms have unique requirements—Google My Business (GMB) only accepts images, while TikTok supports only video content. The BBS Growth Platform accounts for these distinctions, ensuring the right content formats are matched to each platform, making it a fantastic tool for local businesses.
Leveraging AI for Engaging Social Media Content
With the BBS Growth Platform, you don’t need to create posts from scratch. Using an integrated AI writing tool, simply add a title, brief description, and keywords relevant to your message. The AI then generates multiple variations, and you can choose the one that best suits your brand’s tone—whether casual, professional, or witty.
This AI-driven approach to content creation is especially useful for social media, allowing you to quickly develop engaging posts that reflect your brand’s personality without extensive manual writing. If you need help with the right tone or message, our team at The BBS Agency can guide you.
Optimizing Posts for Each Platform
The platform also offers customization options for different social media channels. For example, Facebook posts can be scheduled to appear in your feed, reels, or stories, while TikTok posts can allow comments, duets, and stitches for added engagement.
The scheduling feature allows you to plan posts in advance and set recurring content, such as holiday greetings or seasonal promotions. You can also establish an approval process for your posts, ensuring that all content aligns with your brand guidelines.
Don’t Forget Google My Business
If you’re focusing on SEO for local businesses, maintaining an active Google My Business page is essential. Posting regularly on GMB signals to Google that your business is engaged and responsive, which can boost your visibility in local searches. The BBS Growth Platform makes posting to GMB effortless, enabling you to increase your local search rankings with minimal effort.
Why AI and Automation are Game-Changers
Managing social media effectively can be overwhelming, especially with multiple platforms. But the BBS Growth Platform lets you create, schedule, and publish content in just minutes. AI-powered tools like these are transforming social media marketing, helping businesses grow more efficiently. For support with setting up your social media or optimizing your local SEO and SEM strategies, visit The BBS Agency.
Final Thoughts
Leveraging the BBS Growth Platform for your social media strategy can be a game-changer, especially for local businesses. With the right blend of automation and AI, you can engage your audience effectively while focusing on growing your business. Ready to get started? Contact us at The BBS Agency to learn more about how our platform can streamline your digital marketing strategy.
