Get More Business with Local SEO

We help businesses rank on Google Maps and the “Near Me” searches

RANK HIGHER IN YOUR COMMUNITY

Local SEO

Local SEO (Search Engine Optimization) involves enhancing a business’s online presence to attract more customers from relevant local searches. This process includes optimizing a company’s website and online profiles to improve visibility in location-based searches on platforms like Google.

How We Increase Your Local Visibility

Google My Business (GMB) Optimization

What We Do:

  • Create or claim your GMB listing (if needed)
  • Optimize your profile with accurate business information, including NAP (Name, Address, Phone)
  • Add engaging photos, videos, and service offerings
  • Publish posts and updates regularly to keep your audience engaged
  • Manage and respond to reviews to build trust and improve rankings

 

Why It Matters:

  • GMB is often the first impression potential customers have of your business
  • Optimized listings improve local pack rankings and drive foot traffic

What We Do:

  • Set up automated review request systems.
  • Monitor reviews on platforms like Google, Yelp, and Facebook.
  • Respond to reviews professionally to build trust and manage your reputation.

Why It Matters:

  • Positive reviews influence purchase decisions.
  • High ratings improve rankings in local search results.

What We Do:

  • Identify keywords your target audience is using to find local services.
  • Analyze competitors to find keyword gaps.
  • Focus on long-tail keywords with local intent (e.g., “best pizza in [City]”).

Why It Matters:

  • Helps your website rank for relevant local searches.
  • Attracts high-quality, ready-to-convert traffic.

What We Do:

  • Submit your business details to high-quality online directories.
  • Ensure consistency of NAP across all platforms.
  • Monitor and update citations to prevent inaccuracies.

 

Why It Matters:

  • Builds trust with search engines and improves your local search rankings.
On-Page SEO for Local Targeting

What We Do:

  • Optimize meta titles, descriptions, and header tags with local keywords.
  • Add structured data (schema markup) for enhanced search engine understanding.
  • Create localized content that addresses the needs of your target audience.

Why It Matters:

  • Enhances visibility in local search results.
  • Increases the relevance of your website to local queries

What We Do:

  • Write blogs, service pages, and landing pages focused on local topics.
  • Create event announcements and community highlights.
  • Optimize all content with local keywords and a strong call-to-action.

Why It Matters:

  • Keeps your website fresh and engaging.
  • Builds authority and connects with your local audience.

What We Do:

  • Ensure your site is fully responsive across all devices.
  • Optimize images and code for faster loading times.
  • Simplify navigation for mobile users.

Why It Matters:

  • The majority of local searches are done on mobile devices.
  • Improves user experience and reduces bounce rates.

What We Do:

  • Monitor local rankings and traffic using tools like Google Analytics.
  • Provide monthly performance reports.
  • Adjust strategies based on insights and trends.

Why It Matters:

  • Keeps you informed about your progress.
  • Ensures your SEO efforts align with business goals.
BENEFITS

What Can Local SEO Do For You?

Homepage of Family Practice Associates website
Constructions companies can benefit a ton from local SEO because they serve the local community
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Ready to Transform Your Company's Local Online Presence?

Contact The BBS Agency today for a free consultation and let’s start building your digital success!

Local SEO is invaluable for service based businesses like plumbers, handyman, HVAC, and anyone else needing clients in their local community
WANT TO KNOW MORE?

Frequently Asked Questions

What is Local SEO, and how does it differ from regular SEO?

Local SEO focuses on optimizing your online presence to attract customers in a specific geographic area, whereas regular SEO targets a broader audience (like nationwide) without a local emphasis.

Local SEO helps your business appear in search results when customers nearby are searching for products or services you offer, increasing visibility and foot traffic.  Local SEO helps you rank for “near me” searches.

Results vary, but most businesses see improvements in 3-6 months. This depends on competition, your starting point, and the strategies implemented.  It’s easier and quicker to improve your rankings in a smaller community vs larger (less vs more competition)

 

No! Service-based businesses (like home improvement, plumbing, HVAC repair, etc) & those that operate online but serve specific local areas can also benefit greatly by optimizing for “service area businesses” in Google My Business.

We ourselves are a service based business who benefit from our own Local SEO efforts!

Google My Business (GMB) is a free tool that allows you to manage your online presence on Google. It’s essential for Local SEO because it directly impacts your visibility in Google Maps and local search results.

There are many things we do that interact with your website and your GMB account to improve your local search engine rankings.

Google My Business (GMB) is also called a Google Business Profile (GBP).  The names are interchangeable

Local citations are mentions of your business’s Name, Address, and Phone number on websites and directories.  They improve credibility and search engine rankings when consistent and accurate.

HINT:  Name, Address, and Phone number are abbreviated at NAP

Reviews influence your reputation and rankings. Businesses with more positive reviews & responses to that customer feedback tend to rank higher in local search results.

We help you automate this process! 

Yes! Local SEO strategies like GMB optimization, reviews, and accurate NAP citations are essential for ranking on Google Maps.

Google 3 Pack

The Google 3-Pack are the top 3 Google Business Profile listings that Google feels are the most relevant, prominent, and close to the user

It’s usually located above the organic search results, and shows the locations and pins to the locations on Google Maps.

Also known as the “Google Snack Pack” or “Local Pack“.

Costs vary based on the scope of work.

A basic one-time setup/configuration might be enough based upon your community & competition to improve your ranking or show on the Google 3-Pack. 

It is recommended that small business may spend $500-$2,000 per month over the course of the project, depending on services like content creation, citation building, and link building.

We will track metrics like increased local search rankings, increased website traffic, more phone calls, more contacts over social media, and increased store visits can indicate success.

We also provide regular reporting to show progress.

While possible, Local SEO requires time, technical skills, and consistent effort. Partnering with professionals, like The BBS Agency ensures optimized strategies and better results.