Get More Business with Local SEO
We help businesses rank on Google Maps and the “Near Me” searches
RANK HIGHER IN YOUR COMMUNITY
Local SEO
Local SEO (Search Engine Optimization) involves enhancing a business’s online presence to attract more customers from relevant local searches. This process includes optimizing a company’s website and online profiles to improve visibility in location-based searches on platforms like Google.
- 80% of U.S. consumers search for local businesses weekly
- 46% of all Google searches are linked to something local
- 42% of searchers click a result in the top 3 Google Map results
How We Increase Your Local Visibility
Google My Business (GMB) Optimization
What We Do:
- Create or claim your GMB listing (if needed)
- Optimize your profile with accurate business information, including NAP (Name, Address, Phone)
- Add engaging photos, videos, and service offerings
- Publish posts and updates regularly to keep your audience engaged
- Manage and respond to reviews to build trust and improve rankings
Why It Matters:
- GMB is often the first impression potential customers have of your business
- Optimized listings improve local pack rankings and drive foot traffic
Review Management
What We Do:
- Set up automated review request systems.
- Monitor reviews on platforms like Google, Yelp, and Facebook.
- Respond to reviews professionally to build trust and manage your reputation.
Why It Matters:
- Positive reviews influence purchase decisions.
- High ratings improve rankings in local search results.
Local Keyword Research
What We Do:
- Identify keywords your target audience is using to find local services.
- Analyze competitors to find keyword gaps.
- Focus on long-tail keywords with local intent (e.g., “best pizza in [City]”).
Why It Matters:
- Helps your website rank for relevant local searches.
- Attracts high-quality, ready-to-convert traffic.
Local Citation Building
What We Do:
- Submit your business details to high-quality online directories.
- Ensure consistency of NAP across all platforms.
- Monitor and update citations to prevent inaccuracies.
Why It Matters:
- Builds trust with search engines and improves your local search rankings.
On-Page SEO for Local Targeting
What We Do:
- Optimize meta titles, descriptions, and header tags with local keywords.
- Add structured data (schema markup) for enhanced search engine understanding.
- Create localized content that addresses the needs of your target audience.
Why It Matters:
- Enhances visibility in local search results.
- Increases the relevance of your website to local queries
Content Creation
What We Do:
- Write blogs, service pages, and landing pages focused on local topics.
- Create event announcements and community highlights.
- Optimize all content with local keywords and a strong call-to-action.
Why It Matters:
- Keeps your website fresh and engaging.
- Builds authority and connects with your local audience.
Mobile Optimization
What We Do:
- Ensure your site is fully responsive across all devices.
- Optimize images and code for faster loading times.
- Simplify navigation for mobile users.
Why It Matters:
- The majority of local searches are done on mobile devices.
- Improves user experience and reduces bounce rates.
Tracking and Reporting
What We Do:
- Monitor local rankings and traffic using tools like Google Analytics.
- Provide monthly performance reports.
- Adjust strategies based on insights and trends.
Why It Matters:
- Keeps you informed about your progress.
- Ensures your SEO efforts align with business goals.
BENEFITS
What Can Local SEO Do For You?
Increased Visibility: With 46% of all Google searches seeking local information, a strong local SEO strategy ensures that businesses appear prominently when potential customers search for services in their area.
Higher Conversion Rates: Local searches often lead to immediate actions. For instance, 76% of people who search for something nearby on a smartphone visit a business within a day, and 28% of those searches result in a purchase within 24 hours
Competitive Advantage: Many small businesses have yet to fully leverage local SEO. By optimizing for local search, businesses can outperform competitors who are not utilizing these strategies.
Enhanced Trust and Credibility: Accurate and consistent business information across online platforms builds trust with consumers. Notably, 63% of consumers said that finding incorrect information would actively stop them from choosing a business
How are you doing online?
Get in Touch
Ready to Transform Your Company's Local Online Presence?
Contact The BBS Agency today for a free consultation and let’s start building your digital success!
WANT TO KNOW MORE?
Frequently Asked Questions
What is Local SEO, and how does it differ from regular SEO?
Local SEO focuses on optimizing your online presence to attract customers in a specific geographic area, whereas regular SEO targets a broader audience (like nationwide) without a local emphasis.
Why is Local SEO important for my business?
Local SEO helps your business appear in search results when customers nearby are searching for products or services you offer, increasing visibility and foot traffic. Local SEO helps you rank for “near me” searches.
How long does it take to see results from Local SEO?
Results vary, but most businesses see improvements in 3-6 months. This depends on competition, your starting point, and the strategies implemented. It’s easier and quicker to improve your rankings in a smaller community vs larger (less vs more competition)
Do I need a physical storefront to benefit from Local SEO?
No! Service-based businesses (like home improvement, plumbing, HVAC repair, etc) & those that operate online but serve specific local areas can also benefit greatly by optimizing for “service area businesses” in Google My Business.
We ourselves are a service based business who benefit from our own Local SEO efforts!
What is Google My Business (also called Google Business Profile), and why is it important?
Google My Business (GMB) is a free tool that allows you to manage your online presence on Google. It’s essential for Local SEO because it directly impacts your visibility in Google Maps and local search results.
There are many things we do that interact with your website and your GMB account to improve your local search engine rankings.
Google My Business (GMB) is also called a Google Business Profile (GBP). The names are interchangeable
What are local citations, and why do they matter?
Local citations are mentions of your business’s Name, Address, and Phone number on websites and directories. They improve credibility and search engine rankings when consistent and accurate.
HINT: Name, Address, and Phone number are abbreviated at NAP
How do online reviews affect Local SEO?
Reviews influence your reputation and rankings. Businesses with more positive reviews & responses to that customer feedback tend to rank higher in local search results.
We help you automate this process!
Does Local SEO help my business rank on Google Maps?
Yes! Local SEO strategies like GMB optimization, reviews, and accurate NAP citations are essential for ranking on Google Maps.
What is the Google 3-Pack?
The Google 3-Pack are the top 3 Google Business Profile listings that Google feels are the most relevant, prominent, and close to the user.
It’s usually located above the organic search results, and shows the locations and pins to the locations on Google Maps.
Also known as the “Google Snack Pack” or “Local Pack“.
What are the costs associated with Local SEO?
Costs vary based on the scope of work.
A basic one-time setup/configuration might be enough based upon your community & competition to improve your ranking or show on the Google 3-Pack.
It is recommended that small business may spend $500-$2,000 per month over the course of the project, depending on services like content creation, citation building, and link building.
How do I know if Local SEO is working?
We will track metrics like increased local search rankings, increased website traffic, more phone calls, more contacts over social media, and increased store visits can indicate success.
We also provide regular reporting to show progress.
Can I do Local SEO myself?
While possible, Local SEO requires time, technical skills, and consistent effort. Partnering with professionals, like The BBS Agency ensures optimized strategies and better results.