In the fall of 2015 Google announced the Accelerated Mobile Pages (AMP) Project to dramatically improve the mobile web experience for those not on high speed 4G or better networks. Google had gone on record saying that Google will be pushing AMP aggressively in 2016.
So… what is AMP exactly?
The guys over at Yoast summed it up perfectly:
The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow for lots and lots of people, in fact, the majority of the people using the internet do so over a mobile phone, often on a 2G or sometimes 3G connection. To make pages load instantly, AMP restricts what you can do in HTML pages. Fancy design is stripped out in favor of speed. AMP is very much a function over form project.
AMP pages look like a very stripped down version of normal web pages, but do contain all the important content. Not all ads will work on AMP, not all analytics will work with AMP. All the “fluff” of your pages is stripped in AMP, including the read more links you might have built into your theme etc.
So you’re telling me AMP is stripped down version of my website? Why would I want to do that?
- The majority of searches are done on mobile devices
- Increased Search engine visibility on Mobile
- Beat your competition to the punch, and potentially dominate page one searches
- Provide a better experience to visitors who are not on or are unable to get 4g mobile data speeds
- Your desktop versions of the site still look like normal
- ‘Cause Google says so!
If you are unable to see the form below… chances are pretty good that you are viewing the AMP version of this post. Forms are just one of the things that are not allowed (at this time) on AMP pages. We will discuss this during the webinar.
Head on over to our standard version of this post to register. If you can see the form below, please continue.