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Appleton, WI · PPC & Google Ads

PPC & Google Ads in Appleton, Wisconsin

If your Appleton business needs leads now — not in six months — paid search is the fastest way to get in front of people who are actively looking for what you offer. We manage Google Ads and Local Service Ads for Appleton businesses that want real results, not just clicks.

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Marketing team managing PPC and Google Ads campaigns for businesses in Appleton, Wisconsin
10+Years serving businesses
100%You own your website
90Day walk-away guarantee
1:1Dedicated account manager
What’s included

PPC & Google Ads for Appleton businesses — what we actually do

Here’s exactly what working with The BBS Agency on PPC & Google Ads looks like for an Appleton, WI business:

  • Google Search Ads targeting high-intent Appleton-area searchers ready to buy
  • Google Local Service Ads — pay-per-lead with the Google Verified badge
  • Meta Ads on Facebook and Instagram for prospecting and retargeting Appleton audiences
  • Full campaign setup, ongoing management, and monthly performance reporting
  • Your ad accounts stay in your name — your data and history, always
Book a free intro call — no contract required →
PPC campaign strategy and planning for small businesses in Appleton, Wisconsin
How it works

What happens after you reach out

Book a free onboarding call — no contract, no payment

Before you sign anything or pay a dime, we get on a call together. You’ll get to ask every question you have, we’ll learn about your Appleton business and what you’re trying to accomplish, and we’ll both figure out if we’re a good fit for each other. No pitch, no pressure — just an honest conversation.

Digital Roadmap Interview (~90 min)

The first thing we schedule after you hire us. A deep-dive recorded session where we learn everything about your business — your services, your Appleton market, your competitors, your history, and your goals. This session is the foundation for your website, SEO strategy, and ad campaigns.

We build and launch — fast

On-page SEO, GBP optimization, citations, and technical fixes go live. Your Google Business Profile is optimized immediately after the Roadmap — it often starts generating calls within weeks, before your full site even launches.

Monthly meetings, ongoing growth

Real monthly status meetings with your account manager. Quarterly strategy sessions to plan the next 90 days together. Plain-English reporting — not a dashboard you have to decode yourself.

Ready to get started? Book your free call →
Appleton business owner frustrated with underperforming paid advertising before switching to The BBS Agency
Why Appleton businesses switch

Tired of paying for marketing that doesn’t deliver?

We hear the same story from Wisconsin business owners every week — and we built The BBS Agency specifically to be the alternative.

What other agencies do
  • They own your website — not you.
  • They rarely communicate and are hard to reach.
  • You pay for months with no increase in leads.
  • You’re locked into a long-term contract.
  • Reports are full of impressions — not leads or phone calls.
  • Feels like the tires are spinning, but you’re not going anywhere.
How The BBS Agency works
  • You own your website after the 90-day onboarding — always.
  • A dedicated account manager with monthly meetings, always reachable.
  • We measure leads, calls, and form fills — not vanity metrics.
  • Month-to-month after onboarding — 90-day walk-away guarantee.
  • Plain-English reporting in a real meeting you actually attend.
  • A clear plan, real results, and honest answers when something isn’t working.
See if we’re the right fit — book a free call →
Free · No Obligation

See how your Appleton business shows up online right now

Get your free local visibility score in minutes — Google rankings, GBP health, AI search presence, and how you compare to competitors in Appleton.

No spam. No sales pitch. We may reach out to discuss your results.

More in Appleton

Other services we offer in Appleton, WI

We offer the full range of digital marketing services in Appleton. Each has its own dedicated page with full details.

SEO Web Design Digital Marketing PPC & Google Ads AI Solutions
Also serving nearby

PPC & Google Ads services near Appleton, WI

We run paid search campaigns for businesses throughout the Fox Valley and greater northeast Wisconsin. If you’re in a nearby city, we’ve got you covered.

Oshkosh Neenah Green Bay Fond du Lac Menasha All Wisconsin cities →
Common questions

PPC & Google Ads questions from Appleton business owners

Do you offer PPC and Google Ads management in Appleton, WI? Yes. We manage Google Search Ads, Google Local Service Ads, and Meta Ads for businesses in Appleton and throughout the Fox Valley. We handle everything from campaign setup to ongoing optimization and monthly reporting.
How quickly will PPC generate leads in Appleton? PPC delivers immediate visibility — your ads can appear in front of Appleton searchers within days of launch, and leads can start coming in shortly after. For long-term sustainable growth alongside your paid campaigns, we also recommend pairing PPC with SEO. Learn more about our SEO services in Appleton.
How much does PPC cost for a small business in Appleton? There are two costs: your ad spend (paid directly to Google or Meta) and our management fee. Ad spend varies by industry and competition — most Appleton small businesses start somewhere between $500 and $2,000 per month in ad spend. We’ll give you a realistic estimate on your free intro call based on your specific market and goals.
Will I own my ad accounts? Yes — always. Your Google Ads account, your Google Local Service Ads account, and your Meta Ads account are all set up in your name. If you ever leave, you take everything with you. We never hold your accounts or your data.
Am I locked into a long-term contract? No. After the initial 90-day onboarding period, we operate month-to-month. If you’re not satisfied within the first 90 days, you can walk away and take your website and accounts with you. No penalties, no holdbacks.
Should I run PPC and SEO together? Yes — and this is one of the most common conversations we have with Appleton business owners. PPC is the immediate shot in the arm: leads start coming in fast. SEO is the long game that compounds over time and reduces your dependence on paid spend. Together, they’re your most powerful combination. See our SEO services in Appleton for more.
What makes The BBS Agency different from other marketing agencies? A few things stand out. You own your ad accounts and your website — always. You get a dedicated account manager, not a rotating support queue. We report on leads, calls, and form fills — not impressions. And we operate month-to-month after onboarding, so we have to keep earning your business every month.
How much should an Appleton small business budget for Google Ads? Appleton is a competitive mid-size market in the Fox Valley. For most local service businesses — contractors, healthcare providers, home services, professional services — a starting ad spend of $750 to $1,500 per month is enough to generate meaningful data and leads. More competitive categories like legal or insurance may require more. We’ll walk you through realistic numbers for your specific industry on your free intro call.
Let’s talk

Book your free intro call — no contract, no payment

Every engagement starts with a conversation. We’ll answer your questions, learn where your Appleton business is today, talk through what’s possible, and figure out together whether we’re the right fit. No pitch, no pressure — just straight answers.

  • Get all your questions answered upfront
  • We learn your business before recommending anything
  • Honest assessment of what would actually move the needle
  • No contract or payment required to get started
  • Book in under 2 minutes — pick a time that works for you

Prefer to call or text directly?

📞 (877) 227-9883
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