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Building a loyal customer base isn’t easy, but it sure is worth it. Statistics clearly show that focusing on customer retention provides much more valuable for your business than trying to acquire new ones does. Loyal returning customers will spend more money in the long run and help bring in new customers. Win win! By…

Building a culture of community on a blog is an important step in the success of your blog, and it’s something that won’t happen without putting in time and consistent effort. Building a community is about more than getting likes and engagement on your posts. It’s about building a true connection with your readers, providing…

According to Meta’s most recent survey of the Global Status of Small Businesses, 25% of SMBs aim to sell more than half of their annual revenue between October 1st and December 31st alone. On the other hand, this survey also shows that small and medium-sized companies have been struggling with lack of demand as well as…

An effective link building strategy is a necessary part of any good SEO strategy. Getting backlinks to your site gets a lot of attention, but marketers often underestimate the importance of using internal linking tactics. In fact, according to a Backlinko study, 94% of the world’s content has zero external links. Internal links helps both users…

The digital marketing world has evolved dramatically over time, and what used to drive results may not be the best strategy for you anymore. If you’re not seeing the engagement and excitement from your customers that you would hope for, creating interactive content could be an asset that would really boost your results. To stand…

Creating a content plan is essential in order to create content consistently, and to ensure that everyone on your team is on the same page. Your content plan will outline all of the assets and data you need to achieve the goals you set in your strategy. When creating a content plan it’s important to…

With so much content swirling around in front of our faces every single day directing us to check out so many different things, it’s only natural that our attention spans online are going to drift pretty quickly. In the grand scheme of your content, it may seem like subheadings are not very important. After all,…

We don’t need to tell you that there’s a lot of competition out there on the internet these days. Having just a little bit of creativity with your website’s design can really go a long way in making it stand out. In this blog post, Codrops gives 8 design tips that will take your website…

Brand building is the number one marketing priority for brands today, but the problem is that brands aren’t reaching their target audience in the best way possible. And this is because the world and the way in which we process marketing information has changed dramatically. In the past, just focusing on PR and print advertising…

If you use content on a blog to promote your services or digital products, it’s no surprise that your goal is to sell. You can’t run a business if you don’t make any money, right? The tricky issue though is that the reader who just stumbled upon your blog for the first time is going…